WHO IS LULLI?
Lulli is all about a style that stands the test of time, a collection that surprises, and an avant-garde spirit that inspires. Since 2003, we have been devising a new way of experiencing fashion: spontaneous, elegant and unique. From Marseille to Lyon, via Nice and Avignon, the Lulli world brings together international designers – both established and up-and-coming – in-store and online!
history
ourhistory
It all began in Marseille in 2003, when Anne Vouland founded Lulli, a boutique combining fashion, jewellery and lifestyle. It very quickly became a must-visit destination: carefully curated selections, exclusive items, and a warm, welcoming atmosphere where you feel right at home. Over the years, Lulli has expanded, developed its structure, established its identity and made a name for itself as a leading fashion and lifestyle concept store; our world comprises around fifteen shops, a website and a carefully curated selection of over 250 designers. From icons such as Isabel Marant and Anine Bing to exceptional fashion houses such as Marni, Jérôme Dreyfuss and Pascale Monvoisin. Two decades on, the DNA remains the same: style, character and heart.
ourhistory
It all began in Marseille in 2003, when Anne Vouland founded Lulli, a boutique combining fashion, jewellery and lifestyle. It very quickly became a must-visit destination: carefully curated selections, exclusive items, and a warm, welcoming atmosphere where you feel right at home. Over the years, Lulli has expanded, developed its structure, established its identity and made a name for itself as a leading fashion and lifestyle concept store; our world comprises around fifteen shops, a website and a carefully curated selection of over 250 designers. From icons such as Isabel Marant and Anine Bing to exceptional fashion houses such as Marni, Jérôme Dreyfuss and Pascale Monvoisin. Two decades on, the DNA remains the same: style, character and heart.
A wordfrom Anne
“I founded Lulli to offer women a place where they could dream, find inspiration and be filled with wonder.” A place where you can find everything you could possibly want for your everyday life: fashion, beauty, surprises… Lulli is a genuine, generous experience, where every detail counts. Anne Vouland, founder».
A wordfrom Anne
“I founded Lulli to offer women a place where they could dream, find inspiration and be filled with wonder.” A place where you can find everything you could possibly want for your everyday life: fashion, beauty, surprises… Lulli is a genuine, generous experience, where every detail counts. Anne Vouland, founder».
key dates
2003: The first Lulli shop has opened at 8 Rue Sainte in Marseille! 2006: The concept is being rolled out in Cassis! 2009: The teams are launching the Lulli e-commerce site online! 2011: The opening of Lulli Sanary, which led to the inclusion of brands such as Jérôme Dreyfuss in its range. 2014: Lulli moved to 32 Rue Paradis in Marseille in 2017: Lulli is strengthening its social media presence and launching its Instagram account! 2017: For the first time, Lulli is setting up shop outside the South region, in Lyon. 2018: Lulli is continuing to establish itself in Marseille with a new, intimate venue in the 8th arrondissement. 2018: Launch of the women’s fashion brand, Jeanne Vouland, created by Anne Vouland. 2019: Lulli is opening its flagship store at 33 Rue Davso in Marseille, featuring a unique architectural design. 2022: Lulli has opened a branch in Saint-Tropez, an iconic location on the Côte d’Azur. 2022: The Lulli smartphone app has been launched! 2023: 20 years already! 2023: Lulli has settled in Toulon! 2024: Lulli Archives is opening its doors in Aubagne with a selection of items at reduced prices. 2024: The expansion continues with the opening of Lulli Nice. 2025: Opening of Café Lulli and the new shop in Aix-en-Provence in 2025: The launch of Lulli’s new, more modern and assertive brand identity. 2025: Lulli Club is launching, with a concept centred on sharing and wellbeing, and featuring international dancer Ralph Beaubrun as its first guest. 2026: Opening of two concept stores in Avignon, a city close to our founder’s heart.
key dates
2003: The first Lulli shop has opened at 8 Rue Sainte in Marseille! 2006: The concept is being rolled out in Cassis! 2009: The teams are launching the Lulli e-commerce site online! 2011: The opening of Lulli Sanary, which led to the inclusion of brands such as Jérôme Dreyfuss in its range. 2014: Lulli moved to 32 Rue Paradis in Marseille in 2017: Lulli is strengthening its social media presence and launching its Instagram account! 2017: For the first time, Lulli is setting up shop outside the South region, in Lyon. 2018: Lulli is continuing to establish itself in Marseille with a new, intimate venue in the 8th arrondissement. 2018: Launch of the women’s fashion brand, Jeanne Vouland, created by Anne Vouland. 2019: Lulli is opening its flagship store at 33 Rue Davso in Marseille, featuring a unique architectural design. 2022: Lulli has opened a branch in Saint-Tropez, an iconic location on the Côte d’Azur. 2022: The Lulli smartphone app has been launched! 2023: 20 years already! 2023: Lulli has settled in Toulon! 2024: Lulli Archives is opening its doors in Aubagne with a selection of items at reduced prices. 2024: The expansion continues with the opening of Lulli Nice. 2025: Opening of Café Lulli and the new shop in Aix-en-Provence in 2025: The launch of Lulli’s new, more modern and assertive brand identity. 2025: Lulli Club is launching, with a concept centred on sharing and wellbeing, and featuring international dancer Ralph Beaubrun as its first guest. 2026: Opening of two concept stores in Avignon, a city close to our founder’s heart.
event20 years already!
Two decades of unapologetic favourites and fashion experienced as a story of emotions. To celebrate this anniversary like no other, the brand has done what it does best: bring people together. An evening that perfectly reflected her personality – vibrant and warm – bringing together designers, loyal customers, lifelong friends and brand ambassadors. Laughter, raised glasses, dancing figures, and that very special energy so dear to Lulli. The anniversary was also marked by 20 exclusive collaborations, created in partnership with Lulli’s leading and long-standing designers. Those who have left their mark on the journey, supported the brand in its early days, and grown alongside it. From clothing to jewellery, authentic, desirable collaborations that are quintessentially Lulli….
event20 years already!
Two decades of unapologetic favourites and fashion experienced as a story of emotions. To celebrate this anniversary like no other, the brand has done what it does best: bring people together. An evening that perfectly reflected her personality – vibrant and warm – bringing together designers, loyal customers, lifelong friends and brand ambassadors. Laughter, raised glasses, dancing figures, and that very special energy so dear to Lulli. The anniversary was also marked by 20 exclusive collaborations, created in partnership with Lulli’s leading and long-standing designers. Those who have left their mark on the journey, supported the brand in its early days, and grown alongside it. From clothing to jewellery, authentic, desirable collaborations that are quintessentially Lulli….
the designers
Jérôme Dreyfuss
Vanessa Bruno
Golden Goose
Jeanne Vouland
Gigi Clozeau
Max Mara
Ganni
Dragon Diffusion
New Balance
Zimmermann
Toral
Where can you find us?
The shops
Café Lulli
Casa Lulli
Headquarters
Join us
Fancy a go atthe Lulli adventure?
Since 2002, we have been growing thanks to teams who are passionate about fashion, the customer experience and quality of service. At Lulli, we foster an environment where everyone can learn, grow and thrive. Whether you’re interested in retail, logistics, communications, marketing, customer service or support roles, you’ll find a place here where you can put your talents to good use.
Fancy a go atthe Lulli adventure?
Since 2002, we have been growing thanks to teams who are passionate about fashion, the customer experience and quality of service. At Lulli, we foster an environment where everyone can learn, grow and thrive. Whether you’re interested in retail, logistics, communications, marketing, customer service or support roles, you’ll find a place here where you can put your talents to good use.