Theory

Launched in 1997 by Andrew Rosen, the New York-based label with a contemporary style continues to build on the concept on which it was founded: that of a men’s wardrobe tailored to the female form. Trousers, jackets and shirts are therefore the key pieces in his collections. With a view to meeting the needs of the working woman, Theory is committed to offering desirable, impeccable, high-quality pieces that are built to last. Enveloping the woman, these designs lend the silhouette a sophisticated yet natural air, ensuring effortless elegance. With a focus on artisanal craftsmanship and Theory’s signature style, Francesco Fucci, the brand’s creative director since 2018, is a former designer at The Row and Diane Von Furstenberg. In his debut collection, he reinterprets the uniform with clean lines and contrasting fabrics and colours, drawing inspiration from the town of Marfa in Texas. Exuding natural elegance, Theory creates an urban wardrobe that embodies chic and minimalism.